Making trust easier to understand and use.
Electronic signatures, identity verification and regulated processes created a product experience where clarity and trust were inseparable. I helped simplify the core journeys and established a scalable design system that gave the product greater consistency.
The situation
[ONE STRONG STATEMENT DESCRIBING THE STRUCTURAL PROBLEM]
[160–220 WORD NARRATIVE · the product, business and organisational situation Mariana entered. Combines context, stakes and mandate: what was happening, why it could not remain unresolved, and how her responsibility was framed against what the situation actually required.]
[The brief as originally framed by the organisation.]
[What the situation actually required once examined.]
[What Mariana owned end-to-end within that mandate.]
Three decisions
The three decisions that changed the direction of the product.
[DECISION 01 TITLE]
[80–110 WORDS · what Mariana observed, what she decided and why, told as one continuous paragraph. Weave signal, choice and rationale together rather than listing them separately.]
Trade off[One short line naming what was deprioritised, rejected or explicitly accepted as cost.]
[DECISION 02 TITLE]
[80–110 WORDS · an integrated narrative that shows what Mariana observed, what she decided, why, and what was accepted or rejected as a consequence.]
Trade off[One short line naming the trade-off carried by this decision.]
[DECISION 03 TITLE]
[80–110 WORDS · a single paragraph carrying signal, choice, reasoning and consequence. No form fields, no bullet lists.]
Trade off[One short line naming what this decision cost or deferred.]
Leading the organisation
Leading the organisation through the decision.
[ONE CONCRETE SITUATION STATEMENT · where perspectives diverged.]
[120–160 WORDS · the competing perspectives, the decision Mariana structured, the agreement reached and what teams could do afterwards. Show leadership through consequences, not activity.]
[Executives, functions and disciplines that had to converge.]
[The alignment or decision that unlocked movement.]
[What was deliberately left unresolved and why.]
From direction to product
How the strategic decisions became a real product.
[PRODUCT OVERVIEW · SHORT DESCRIPTIVE TITLE]
[CRITICAL WORKFLOW · SHORT DESCRIPTIVE TITLE]
[PRODUCT OR SYSTEM DETAIL · SHORT DESCRIPTIVE TITLE]
What changed
What changed for the product, the organisation and the team.
[ONE STRONG PRODUCT OUTCOME]
[Up to two supporting observations.]
[ONE STRONG ORGANISATIONAL OUTCOME]
[Up to two supporting observations.]
[ONE STRONG TEAM OUTCOME]
[Up to two supporting observations.]
[70–100 WORDS · one reflection paragraph: what Mariana would keep, what she would change, and what this project changed in how she leads.]
Next case
Designing within an international product organisation.
[ONE SHORT SENTENCE ON THE DIFFERENT CAPABILITY THIS CASE DEMONSTRATES.]
Explore CoverWallet