Building a digital insurance product from its earliest stage.
CoverWallet was created to make commercial insurance easier for small businesses to understand, purchase and manage online.
I joined during the early product stage, when the company was defining its experience, building its platform and establishing how a complex insurance journey could work digitally.
My role combined Product Design and Frontend Development. I contributed across product flows, interface design and implementation, helping ideas move from early definition into a working product used in the United States.
The product challenge
Commercial insurance was complex, but the digital journey needed to feel clear and achievable.
Small business owners needed insurance, but often lacked the specialist knowledge required to understand coverage, requirements and terminology.
The product had to collect enough information to support insurance decisions without making the experience feel like a traditional broker process transferred directly to a screen.
The challenge was to create a digital journey that progressively explained what was needed, reduced unnecessary complexity and gave users confidence to continue.
Understand what insurance the business required and how to obtain it.
Expose the complexity and language of the insurance industry directly to the customer.
Translate business and insurance requirements into clear product flows and working interfaces.
My contribution
I helped move the product from early definition into a working experience.
Turn insurance requirements into understandable flows.
I worked on journeys that translated business and insurance requirements into a sequence customers could follow.
The experience needed to ask for detailed information while explaining why it mattered and keeping the process manageable.
Trade offComplex insurance inputs were organised into progressive and understandable decisions.
Create consistency while the product was still evolving.
The product was being built rapidly, with new journeys, states and interface needs emerging as the business developed.
I helped create reusable interaction and visual patterns so new experiences could evolve without becoming disconnected from the rest of the product.
Trade offShared patterns helped the product grow while maintaining a coherent customer experience.
Connect design decisions with implementation.
My role included both Product Design and Frontend Development.
This allowed me to work closely with Engineering, understand implementation constraints and help translate product decisions into working interfaces.
The value was not simply producing designs, but reducing the distance between concept, interaction and delivery.
Trade offDesign and implementation were treated as connected parts of product development.
Outcome
An early product became part of a successful digital insurance company.
A complex commercial insurance process became a structured digital experience for small businesses.
Product flows, visual design and frontend implementation evolved together during the early company stage.
CoverWallet grew into a recognised digital insurance platform in the United States and was later acquired by Aon.
The company outcome reflects the work of the complete CoverWallet organisation.
My contribution was focused on product experience, interface design and frontend implementation during its early development.
What CoverWallet changed in how I work.
CoverWallet taught me how much product quality depends on the connection between design, technology and business decisions.
Working across design and frontend implementation gave me a practical understanding of how early ideas become real products, how decisions change during delivery and how consistency must be created while a company is still evolving.
That experience became the foundation for the broader product direction and design leadership responsibilities I took on later.
Next case
Building the first digital home for sculpture.
The projects that followed expanded this foundation into experience leadership, service strategy, regulated systems and founder led product development.
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