FOUNDER · PRODUCT LEAD · CREATIVE DIRECTOR
Selected Work
I've worked across product, business and digital design, founding Ignia Gallery and contributing to products and transformation initiatives at Bezeroo, Leroy Merlin, Zertiban, Auren, CoverWallet and PRISA, as well as collaborating with organisations including IKEA, Inditex, Santander, EY and Madrid City Council. The projects below best reflect how I approach direction, alignment and product decisions.
I founded Ignia after identifying a category that existing art platforms had never designed around. I defined the business proposition, product, brand and market direction, taking the idea from its initial opportunity to a working beta.
Bezeroo operates across regulation, logistics, finance and multiple professional roles. I joined while the product and operating model were still taking shape, establishing the design function and turning fragmented regulatory, operational and technical requirements into a coherent product direction across the management platform and transport app.
I led the research and experience definition that reframed a fragmented kitchen service around the decisions customers needed to make. The resulting direction connected digital tools, specialist advice and physical stores.
I directed the experience across complex KYC, banking and API journeys, translating technical dependencies into clearer flows, states and responsibilities. I also coordinated a design team of three people within a multidisciplinary organisation.
I joined CoverWallet during its early development in the United States, working across product flows, interface systems and frontend implementation as the company built its first digital insurance experiences.
How I lead
Good execution begins with a shared understanding of what matters and why.
Products become stronger when business, technology, operations and customer needs are considered together.
My role is not to make every decision, but to create the conditions for teams to make stronger ones.
Experience
My career has evolved from product execution and technology into experience direction, product leadership and founder responsibility.
Founder
Ignia Gallery
Product Design Manager
Bezeroo
Lead UX Consultant
Leroy Merlin
Senior Product Designer
Zertiban
Senior Product Designer
Auren · IO Digital
Product Designer and Frontend Developer
CoverWallet
UI Designer and Frontend Developer
PRISA Radio
Contact
I am open to Product and Design leadership roles, founder conversations and teams defining new products, services or ventures.